“Email marketing enables us to maintain relationships with our customers.”

Heather Gilroy & Peter O'Neill

Prints of Ireland, Co. Dublin

Grow your business online

Reach more people when you develop your digital strategy, learn the basics of Google Ads, and get started with analytics. Also, check out Enterprise Ireland and your Local Enterprise Office for more information on various grants, supports, advisory services, and training from their expert business advisors to assist you on your digital journey.

Step 1: Optimise your website

Watch an on‑demand video or follow an e‑learning course

On-Demand Webinar

Get started with Google Analytics

A guide on how to use Google Analytics for all businesses.

Watch now

Beginner course

3 MODULES

1 HOUR

Understand customers' needs and online behaviours

With basic web analytics skills, you can measure how well your online marketing is working and get even better results.

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Optimise your site with these useful tools

GROW MY STORE

Improve your digital window to the world

In our ever-changing environment, boost your business with a quick and easy evaluation of your retail website.

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PageSpeed Insights

Optimise your mobile site to boost your business

Check the speed of your mobile page with the PageSpeed Insights tool, to create a stronger mobile experience for your customers.

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GOOGLE ANALYTICS

Access Google's unique insights and machine learning capabilities

Google Analytics gives you the tools you need to analyse data for your business in one place, so you can make smarter decisions.

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Step 2: Reach new customers

Watch an on‑demand video or follow an e‑learning course

On-Demand Webinar

Digital marketing strategy

Learn how to start building your digital marketing strategy to reach new customers online.

Watch now

On-Demand Webinar

Learn the basics of Google Ads

Discover the different campaign types offered in Google Ads to help you meet your marketing goals.

Watch now

Beginner course

6 lessons

45 minutes

Promote a business with online advertising

Discover the tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Reach new customers with these useful tools

GOOGLE ADS

Grow your business with Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

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Performance Max Campaigns

Show your ads to potential customers

Performance Max campaigns help you put your products in front of shoppers who are searching on Google for what you offer.

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Local enterprise office trading online voucher

Access funding for a digital upgrade

If your website could do with a refresh, you may be entitled to a second Trading Online Voucher. Find out how to access the voucher and learn what you can do with it.

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Step 3: Build customer relationships

Follow one of our e‑learning courses or start a YouTube channel

Beginner course

5 lessons

30 mins

Connect through email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails, this topic will teach you the basics.

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Beginner course

4 lessons

30 mins

Get noticed with social media

You’ll learn the benefits of creating a plan for social media, what a social media plan might look like, and what tools can help you put your plan into action.

YOUTUBE

Connect to customers with YouTube

Learn how to launch a channel, create videos and livestreams, and get started with YouTube Ads.

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