Get ahead with
the power of AI
AI has far-reaching impacts. It has great potential for how a business can deliver efficiency gains, product improvements, new experiences, or operational change.

Step 2
How AI works
Videos And Courses
Introduction to generative AI
Learn what generative AI is, how it’s used, and how it differs from traditional Machine Learning methods. Discover Google tools to help you develop your own Gen AI apps.
Introduction to generative AI
Learn what generative AI is, how it’s used, and how it differs from traditional Machine Learning methods. Discover Google tools to help you develop your own Gen AI apps.
Learn moreStep 3
Improve efficiency
Videos And Courses
Prompting Essentials
Get support with content creation, data analysis and summarising information more quickly.
Prompting Essentials
Get support with content creation, data analysis and summarising information more quickly.
Learn moreData, ML, and AI in Google Cloud
A comprehensive intro to cloud computing, big data and machine learning.
Data, ML, and AI in Google Cloud
A comprehensive intro to cloud computing, big data and machine learning.
Learn moreGet creative with generative AI in Performance Max
See how the latest AI-powered Performance Max features can help you generate and enhance your creative assets.
Get creative with generative AI in Performance Max
See how the latest AI-powered Performance Max features can help you generate and enhance your creative assets.
Learn moreStep 4
Create content
Videos And Courses
The AI Handbook for Marketers
Discover the list of up-to-date AI resources for marketers.
The AI Handbook for Marketers
Discover the list of up-to-date AI resources for marketers.
Learn moreStep 5
Use responsibly
Videos And Courses
Introduction to Responsible AI
Explore what responsible AI is, why it's important, and how Google implements responsible AI in their products.
Introduction to Responsible AI
Explore what responsible AI is, why it's important, and how Google implements responsible AI in their products.
Learn moreResponsible AI: Applying AI Principles with Google Cloud
Learn how to apply responsible AI in your organisation.
Responsible AI: Applying AI Principles with Google Cloud
Learn how to apply responsible AI in your organisation.
Learn more