Caryna Camerino

Camerino Bakery, Dublin

Get ahead with the power of AI

There are different types of Artificial Intelligence platforms. Across this pillar we will touch upon several AI applications. AI has far-reaching impacts. It has great potential for how a business can deliver efficiency gains, product improvements, new experiences, or operational change.

And it’s not just large corporations who can benefit today from applying AI to their workflows, marketing asset creation or enhancing customer interactions.

1.

Step 1: Start

Get started with this introductory reading

Reading list

The AI handbook

What is AI? Learn what it is, how it works, and how it can be applied.

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2.

Step 2: How AI works

Watch an on-demand video or follow an e‑learning course

On-demand video

46 minutes

Boost your productivity with AI

Explore generative AI and how to use AI-powered tools and techniques to save you time.

Watch now

Beginner course

3 MODULES

45 minutes

Introduction to generative AI

Learn what generative AI is, how it’s used, and how it differs from traditional Machine Learning methods. Discover Google tools to help you develop your own Gen AI apps.

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Get started with this AI tool

Gemini for Google Workspace

Bring your best ideas to life

Gemini is your always-on AI assistant across Google Workspace, helping you write, visualise, organise, connect more meaningfully, and much more.

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3.

Step 3: Improve efficiency

Watch an on-demand video or follow an e‑learning course

On-demand video

53 minutes

Introduction to the Cloud

Learn how the Cloud works and what you can do with your data.

Watch now

On-demand video

45 minutes

Understanding Machine Learning

Understand Machine Learning and how you can apply it to your business.

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Beginner course

3 lessons

20 minutes

Introduction to Machine Learning

Explore what Machine Learning is and how you can use it to help your business grow.

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Beginner course

6 lessons

41 minutes

Achieve your goals with Performance Max

Keep your marketing objectives at the centre of Google Ads campaigns with Performance Max. Learn how to use this fully automated campaign type to reach potential customers across Google properties.

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Improve operational efficiency with these useful tools

Google Cloud Vertex AI

Build applications and experiences powered by generative AI

Discover how to use this tool to build generative AI apps quickly with Gemini – no ML expertise required.

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Performance Max campaigns

Reach more customers with Performance Max

Work together with Google AI to drive better results across all of Google’s advertising channels and inventory from a single campaign.

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Reading list

Get creative with generative AI in Performance Max

See how the latest AI-powered Performance Max features can help you generate and enhance your creative assets.

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4.

Step 4: Create content

Watch an on-demand video

On-demand video

58 mins

Marketing strategy and AI

Learn how the Cloud works and what you can do with your data.

Watch now

Create content with these useful tools

Gemini

Supercharge your creativity and productivity

Chat with Gemini to brainstorm ideas, spark creativity, and accelerate productivity.

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Google Lens

Bring customers to your site with Google Lens

Optimise your ecommerce experience with Google Lens, which can help potential customers find your products instantly.

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5.

Step 5: Use responsibly

Follow an e‑learning course

Beginner course

2 modules

30 minutes

Introduction to Responsible AI

Explore what responsible AI is, why it's important, and how Google implements responsible AI in their products.

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Beginner course

7 modules

1 hour 30 minutes

Responsible AI: Applying AI Principles with Google Cloud

Learn how to apply responsible AI in your organisation.

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